RAY SUAREZ (Newshour): Since the earliest days of the Internet, Americans have gone to Web addresses with familiar names to the right of the dot, as in dot-com or dot-org.
Starting today, the company that assigns what are called domain names is making a big change. It's rolling out a program meant to dramatically increase the number and kind of names. So, instead of a company like let's say Marriott being called Marriott.com, it might now choose to be called simply .Marriott.
But it is going to cost plenty, up to $185,000 just to apply for the new name. And the total economic stakes could add up to hundreds of millions of dollars. Some businesses and lawmakers are upset with what this could mean for commerce and the future of the Web.
We look at this now with Rod Beckstrom, the president and CEO of ICANN, the Internet Corporation for Assigned Names and Numbers. And Dan Jaffe is with the Association of National Advertisers, which is part of a coalition opposed to the rollout of the program.